Android Community |
- German company ExB offers cloud storage for Android tablets
- Samsung Epic 4G gets Cyanogen Mod
- HTC Pyramid Detailed as Honeycomb Phone
- Google to create phone based payment registers
- Amazon App Store quietly populated: Apps and Pricing detailed
- Dev Console in Android Market offers new stats on apps
- Pioneer Computers outs DreamBook ePad H10 tablet
- HTC Thunderbolt finally priced & dated for Verizon 4G
- Android sales growth 2,000% in past year tips Euro retailer
- SPB Tablet UI Engine customizes Android slates [Video Demo]
- Motorola Targa, Droid X 2, and Droid 3 surface in pics
- T-Mobile Sidekick 4G by Samsung Announced with Android [And There Was Much Rejoicing]
- Samsung Galaxy Devices Reveal Silicon Art [WARNING]
- Verizon waives $35 Tablet activation fee
- Kyocera Echo coming to Sprint April 17th
- Google Maps enjoys 150 million mobile users a year
- Looking Forward to a Very Android Experience at CTIA 2011
- NTT Docomo to allow unlocking phones via SIM
- Xperia Play Thumbs ad gets wierd second chapter
| German company ExB offers cloud storage for Android tablets Posted: 15 Mar 2011 11:02 AM PDT With a move underway to move everything to the “cloud,” German company ExB is porting it’s popular cloud based storage solution “petitpetit” (PTPT) to the Android Platform. Most tablets have limited storage, and often, the information users have isn’t organized in a method they can access and process intuitively. petitpetit acts as a kind of personal “Wiki” organizing contacts, photos and videos, and even various documents in a manner than can accessed, cross-referenced, and even collated according the need of the moment. Android developers can also take advantage of the Wiki based application by embedding the user interface into their apps framework as well.
The advantage of a Wiki based application is that users can access their data directly without needing to search for a single file. Instead, PTPT accesses the data and adds to it from a common pool using a data parsing and association method. That can be beneficial from a search and access point of view, but is it like having a giant furball of data that, if corrupted, could cause loss of everything, rather than just the losing just the data in a single file? It’s certainly something to keep an eye on as the project moves forward. The application is still undergoing beta testing but it is being made available to the general public. Then again, being able to send all data to the cloud, enables users to not only access it when they’re mobile, but also across a wide array of platforms. And with the huge footprint that is Android, it makes sense to offer Android tablet users a utility to easy manipulate the data both personally and in creating apps that can take advantage of it. Users can download the petitpetit beta for Android at http://www.petitpetit.de. )
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| Samsung Epic 4G gets Cyanogen Mod Posted: 15 Mar 2011 09:50 AM PDT XDA Developers have turned their sites on the Samsung Epic 4G and have released CynogenMod 7 for the Sprint 4G phone. The Gingerbread Mod is still in Alpha release and XDA developers Dameon87, nullghost, and DevinXtreme warn that the Mod is not fully functional. Users who choose to flash the ROM to their Epic 4G are advised that they will likely be able to make calls, send SMS text messages and data via bluetooth and WiFi, but that there are a few other things that aren’t working just yet. Users will not be able to use GPS or the Epic’s 5MP camera just yet. And hardware acceleration in the UI and in Video is still being worked on so it’s out of the mix as well. But hey, it’s small price to pay to get rid of TouchWiz, isn’t it?
With the warning that this is an Alpha 1 release and that bugs are to be expected, users can go to this thread to download the necessary file files. The files needed are: CM7 Alpha 1 : CM7-EPIC4G-ALPHA1.zip, gapps…10307-EPIC.zip (optional), and the DPAD Keylayout fix for ALPHA. Directions are to place it on the SDcard, wipe data, cache and Dalvik. Then flash the ROM and reboot. The Samsung Epic 4G got headlines recently when Sprint was forced to suspend it’s Android 2.2 Froyo rollout due to hardware issues that caused the camera app to quit, data connection to be unavailable, and not being able to access the SD card data. Hard ###RTN resets were advised to clear all issues until Sprint could hammer out the issues. Then, a few weeks later Samsung had to release an EB13 patch to fix dropped keys issue with it’s slide out keyboard. So even official releases have problems. [via XDA Developers] )
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| HTC Pyramid Detailed as Honeycomb Phone Posted: 15 Mar 2011 09:39 AM PDT What in the weird? We’ve got a bit of info coming in all the way from over in China, XDA.CN (not to be confused with XDA Developers) has not only a couple pictures of the HTC Pyramid, they’ve got some specs as well – and the oddest thing, before we even get into the rest? This phone will feature Android 3.0 Honeycomb. That’s supposed to be a version of Android made only for the tablet environment. What does this move mean? It of course means nothing less than that the universe is collapsing.
In addition to featuring the tablet mobile OS Android 3.0 Honeycomb, the HTC Pyramid (which they’re calling “Pyramind” here, when translated from Simplified Han Chinese by Google) also features a 960 x 540 resolution 4.3-inch Super-LCD touchscreen, 1.2Ghz processor of unknown origin, 768MB of RAM, a giant 8-megapixel camera on the back and a regular ol’ crappy 1.3 megapixel camera on the front for video chat – the back camera having autofocus, single LED flash, and supposed additional features not yet revealed. Inside there’ll be Wifi support on unknown bands, Bluetooth (unknown version,) and a lovely odd back design. Look at those loops! Look at that camera eye! This phone also looks an awful lot like the HTC ThunderBolt, wouldn’t you say? Also sort of kind of looks like the HTC Inspire 4G — but prettier on the back, if you ask me. Behold the burial of past unstylishness!
[via XDA.CN] )
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| Google to create phone based payment registers Posted: 15 Mar 2011 08:56 AM PDT It’s called near field communications, and Google thinks it’s the next step in moving the world into a cashless society. Preparing for a trial run in New York and San Francisco, Google will be providing businesses with prototype Veriphone NFC wireless terminals which will enable customers to make purchases using their smartphones. In addition, NFC supported smartphones will be able to redeem digital coupons, update gift card balances, use loyalty cards and other retail features designed for retail checkout. And it’s not some minor experiment either. Google is reported to be paying for the installation of thousands of NFC-enabled terminals at retail locations all across both cities.
The first NFC wireless supported smartphone was the Google Nexus S, the pure Google experience on a Samsung Galaxy S with no overlay. Currently, the NFC hardware is limited to just reading tags from Google Places enabled items. But in the future, with this city wide trial, it’s likely that Google will push an OTA update to enable other NFC features. The way it may work is that users will be able to tap their smartphone against a specific point on the register, ala the Mobile FastPay method, which will then read the customer’s financial information via WiFi or Bluetooth connection. It’ll be interesting to see how the trials works out and how long before they expand the trials nationwide. It’ll also be interesting to see how Google/Veriphone will prevent accidental charges or breaches in security. There’s already programs that can sniff radio packets and glean personal information. But security issues aside, we may be seeing the dawn of a cashless society. [via SlashGear] )
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| Amazon App Store quietly populated: Apps and Pricing detailed Posted: 15 Mar 2011 08:32 AM PDT Evidence of the incoming Amazon App Store has reportedly been sighted in advance of the retailer’s official launch. AndroidNews.de found that visiting amazon.com/apps shows a selection of 48 titles already in the retailer’s catalog, including Scan2PDF, EasyTether and Space War HD.
None of the titles have a product page as yet – clicking them goes straight back to the Amazon homepage – but they do have pricing information. A quick comparison against the official Android Market, and it seems there will be some variation in prices, though one download store isn’t conclusively cheaper than the other. Note, we had to log out of our Amazon account in order to see the apps; otherwise our personalized Recent History recommendations squeezed out the software suggestions. However, the listings are still visible at time of posting.     )
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| Dev Console in Android Market offers new stats on apps Posted: 15 Mar 2011 06:38 AM PDT I am not a developer, but I would assume that devs want to know things about who is downloading their app so they can make tweaks. The Android Market Developer console has been updated to show more detailed stats on apps on the market. The update offers all sorts of new usage stats on apps that devs have on the market.
The stats will allow the dev to see who has installed the app and when it was installed. Data on the version of Android the device was running, the country, and language are also offered up. All of the stats are kept private. The details are only for the developer of the app and allow app makers to tweak things to suit the audience that is most interested in their wares. Developers can access the new details by clicking the link labeled “statistics” in their console. [via Phandroid] )
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| Pioneer Computers outs DreamBook ePad H10 tablet Posted: 15 Mar 2011 06:31 AM PDT I am not sure why Pioneer computers decided to give the DreamBook ePad H10 such a long name. Quibbles about the name aside the little tablet might be interesting to some folks shopping for something different than the mainstream offerings. The tablet will run Android 3.0.
It has a 10.1-inch screen with a resolution of 1280 x 800 and has a dual-core Tegra 2 processor inside. That should mean the little beastie is able to fight the Xoom and Galaxy Tab 10.1 on seemingly equal footing. The unveiling was made in Australia where it will hit in the middle of April. The price in AUD is $699, which works out to about $705 here. Aussies are used to being hosed on pricing of gear and any of them will tell you that the price we pay here in the US is often much cheaper than the straight conversion price. I hope that will be the case when/if the DreamBook lands here or else it won’t do well. [via UnwiredView] )
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| HTC Thunderbolt finally priced & dated for Verizon 4G Posted: 15 Mar 2011 05:41 AM PDT It’s taken them long enough, but Verizon Wireless has finally attached an official release date to the HTC Thunderbolt. Set to be the first 4G LTE smartphone to arrive at the carrier, the Android-based Thunderbolt will go on sale March 17 priced at $249.99.
That’s with a new, two-year agreement of course. In return, you get a 4.3-inch WVGA display, 8-megapixel rear camera, 1.3-megapixel front camera, 1GHz Snapdragon processor and 8GB of onboard storage (with a 32GB microSD preloaded). Verizon is suggesting users will see 5-12Mbps downloads and 2-5Mbps uploads in 4G areas, and will be throwing in free Mobile Hotspot usage until May 15. After that it will cost $20 for 2GB per month, on top of the regular (and mandatory) 4G data plan, which is $29.99 for unlimited on-device access. HTC Thunderbolt hands-on: Press Release: )
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| Android sales growth 2,000% in past year tips Euro retailer Posted: 15 Mar 2011 04:49 AM PDT UK retailer Carphone Warehouse has announced year-on-year growth in excess of 2,000-percent for Android smartphones, recently hitting the one-millionth Android device sale in Europe. The store credits the HTC Desire, HTC Wildfire and Samsung Galaxy S as key segment drivers.
Carphone Warehouse is Europe’s largest independent cellphone retailer, with over 1,700 stores. Apparently Android was the most popular smartphone OS in the last quarter among its customers, though without comparison figures, of course, it’s tough to say exactly how Google’s platform has done against rivals like iOS. Press Release: )
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| SPB Tablet UI Engine customizes Android slates [Video Demo] Posted: 15 Mar 2011 04:05 AM PDT Google is doing its best to dissuade Android OEMs from modifying the Honeycomb UI on tablets, but that doesn’t mean it’s necessarily the 3.0 way or the highway. We’ve already seen software fettler SBP‘s custom UI work for Android handsets; now the company has sent us some videos of its new Tablet UI Engine.
As before – and to the frustration of many interested users – SPB doesn’t plan to offer end-users either UI, only OEMs. They’ll be able to customize the layout and the widgets, adding in their own content and carrier-specific tweaks to differentiate the interface as they see fit. Four different default layouts are demonstrated, including a basic three-pane UI of app shortcuts, widgets and a task manager, a 3D side-scrolling panorama similar to Honeycomb’s native interface, and a pinch-zoom navigated “underwater” theme. In a similar vein, a “universe” theme which moves through a 3D stack of apps and widgets might be more suited to a single-point touchscreen. SPB couldn’t tell us the names of the OEMs and customers it’s working with, but we’re told interest has been very strong since the company began showing off the UI concepts late last year. That could mean we’ll see more customized Android slates in the very near future.
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| Motorola Targa, Droid X 2, and Droid 3 surface in pics Posted: 15 Mar 2011 04:00 AM PDT If you are a major Android fan that really craves shots of new phones that haven’t gone office just yet, pics of three unannounced devices have surfaced. The smartphones in the pics are the Motorola Targa, Droid X 2, and the Droid 3. All of the smartphones will naturally run Android. The Targa code-named device might be the more interesting of the three.
This smartphone has the camera hump on the back like the Droid X and adds in style with chrome accents. More importantly, the device supports LTE. Geeks over on HowardForums have tweaked the photos and gleaned that the camera is a 13MP unit with autofocus. No hard details are known about the device at this point. The other two devices, the Droid X 2 and the Droid 3 don’t support LTE according to sources cited by Phone Arena. The X 2 is said to have the qHD display and a dual-core processor. The 3 has an improved keyboard design. It’s cool to see that Motorola has some things up its sleeves for the smartphone fans out there.    [via PhoneArena] )
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| T-Mobile Sidekick 4G by Samsung Announced with Android [And There Was Much Rejoicing] Posted: 14 Mar 2011 09:01 PM PDT Remember that phone that was originally made by a group called “Danger” by it’s first name “Danger Hiptop.” That was way back in 2002 (ancient history!) Danger was picked up by Microsoft, and long story short, in 2009, Microsoft suffered an outage that screwed up basically ever Sidekick user across the USA as well as parts of the UK. There was a long period of no Sidekicks during 2009, then on July 2nd, 2010, a date that will live in infamy, the Sidekick was discontinued. Until NOW when this epic phone that’s gone through several iterations since birth when Samsung and T-Mobile team up again with a brand NEW partner, ANDROID, all of them here to bring you the 2011 T-Mobile Sidekick 4G!
You’ll find this phone to be rolling out with a rather familiar look and what T-Mobile is writing in as a theoretical peak download speed of up to 21 Mbps. There’ll be a 3.5-inch touchscreen, a “pop-tilt” hinge, a five-row QWERTY keyboard that looks rather spaced-out, and an overall very much messaging-focused device. T-Mobile is pushing the fact that this phone will feature Sidekick Group Text as well as Cloud Text which will “redefine messaging,” one of the features of Group Text being the ability to yes, you guessed it, create, name, manage, and participate in reply-all group text sessions. Cloud Text, on the other hand, will be able to connect people on several platforms including desktop PCs. The Sidekick 4G will be launched with Android 2.2 Froyo, will have a 1 GHz Cortex A8 Hummingbird processor, and will have a single front-facing VGA camera of unknown quality for video chat. As for built-in apps, you’ll get the “Sidekick Media Room” which appears to essentially just be a suite of media players for movies and music and radio – can we hope for a wide range of formats? You’ll also get the Samsung Media Hub, and a neat sounding app by the name of DriveSmart which will automatically handle incoming messages and calls by replying with a word on how you’re driving and that you’ll be back later, so chill. Then there’s a “jump key” which is a physical button that’s essentially just a key to which you can assign any number of functions including jumping between apps “even during a phone call” and more. This newest Sidekick, the T-Mobile Sidekick 4G, will come in two colors: matte black or pearl magenta. Almost certainly set to be the king of the mid-range phones. All hail the new awesome weirdo! Take a peek at the full press release below: )
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| Samsung Galaxy Devices Reveal Silicon Art [WARNING] Posted: 14 Mar 2011 05:06 PM PDT There’s a few places that are really great to put a warning on a device. As a manufacturer, you can put a warning on the box of a bit of technology, just so long as that warning isn’t going to tell the user about a possible blast into the ear. If there is going to be a blast into the ear of the user, the user would probably be better off having the warning about the blast be on the device itself. Sometimes there’s another place for a warning, and that’s deep within the device, under all the plastic, under all the metal. This is sometimes also known as Silicon Art.
Deciding that a super close chip look that they’re known for to see what’s up inside devices, Chipworks took a closer look at the Infineon PMB5703 – this device is found in the Samsung Captivate (a Galaxy S device,) the Samsung Galaxy Tab, and more than likely a few more thangs. What they found inside is not just a message, but a little clown face to deliver it!
And not only that, since you might not be aware of the size of this stuff, take a peek at the “CLOSE” sentence above. One of the “o” letters in that sentence is 1.5 µm x 2.0 µm, which, as Chipworks notes, is pretty small compared to a human hair which is 25 µm in diameter [micrometers.] This message, along with each of the rest of the images you see in this thread, can be seen with a microscope inside the die inside the chip inside the Samsung Galaxy Tab, the Samsung Captivate, and probably more devices that we don’t know about yet. Have a peek at these images below:
[via Chipworks] )
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| Verizon waives $35 Tablet activation fee Posted: 14 Mar 2011 02:38 PM PDT Verizon has announced that they waiving their $35 Tablet activation fee for month to month data plans related to the Motorola Xoom and Samsung Galaxy Tab tablets. The fee waiver is retroactive to March 1. Users who find they have been charged the fee, should also see a similar credit on the same bill effectively cancelling it out. The waiver is likely in response to the fact that the iPad 2 has no activation fee from Verizon, so why wouldn’t Android get the same kind of love.
For users to receive the $35 waiver from Verizon, they must purchase a month to month data plan along with either the Motorola Xoom or Samsung Galaxy Tab. The Data plans begin at $20 a month for 1GB and go all the way up to $80 a month for 10GB. Overages per GB are $20 for the smallest plan, and $10 for every plan thereafter. So if you’re planning on going over that 1GB, get yourself at least the 3GB plan for $35 a month and save yourself $10 if you go over.
The Motorola Xoom is selling at Verizon for $599.99 with a new two-year customer agreement. It’s the first Android Tablet to run the Android 3.0 (Honeycomb) OS. Recently, we reported that Xoom users were having trouble activating their tablets in order to pay their bills online. Having to pony up $35 and not be able to do what you got to do had to have been frustrating. So getting a credit back on your bill at least says “sorry about that.” Meanwhile, the Samsung Galaxy Tab recently enjoyed a price cut top $199. So right now is a great time to pick up an Android tablet from Verizon. [via Droid Life] )
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| Kyocera Echo coming to Sprint April 17th Posted: 14 Mar 2011 02:09 PM PDT Sprint has announced that the dual touch screen Kyocera Echo will be launched on the Now Network on April 17th. Pre-orders will being March 26th with the Echo going for $199 with a two year contact. Current Sprint users will also be able to purchase the phone through their eligible upgrade option. To celebrate the first dual screen Android phone, Sprint is hosting a “Duel for Dual” promotion where Android fans will have the chance to compete for a free Echo of their own (I wonder if the 2 year commitment comes with it).
The Android Community has been abuzz every since we reported of the Echo last month. Since then, we’ve gone from thinking it was an oddity, to well, it’s okay that’s it an oddity, we love odd Androids! And what’s not to love? The Echo has dual 3.5 inch WVGA screens connected by a three dimensional pivot hinge. They can work individually, or together side by side as an integrated display in what Sprint and Kyocera are calling “Simul-tasking™.” The Echo will be released with Android 2.2 (Froyo), but you can bet that Gingery goodness won’t be far behind. Other features of the Echo include WiFi hotspot capability of up to five devices, a 5MP camera with flash, autofocus and digital zoom that can capture 720p HD video, Stereo Bluetooth 2.1, and an external microSD card slot that can handle up to 32 GB. Too bad they didn’t also connect up with Nintendo and offer game playing of original DS games ala the Xperia Play and Playstation. I mean, since it’s an adult DS and all. )
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| Google Maps enjoys 150 million mobile users a year Posted: 14 Mar 2011 01:18 PM PDT Speaking at the annual geek confab known as South by Southwest, Google VP Marissa Mayer announced that Google Maps is being used by over 150 million mobile map users, about 40% of the apps’ usage. In addition, mobile users looking to get around used Google Maps as their Google Maps app to navigate over 12 billion miles in the last year. Mayer went on to say that thanks to Google’s new traffic routing feature, users are saving about 2 years worth of time every day rerouting their driving to get by bad traffic. Many of the features of Google Maps for Android aren’t yet available for the iPhone, but Mayer says that while that will eventually change, Google goes to the Android platform first because Android obviously has a larger audience (course, the fact that Google powers the Android OS has nothing to do with it, right?).
Mayer went on to say that the future looks bright for Google Maps as the company is always working to improve the interface and make it more intuitive. Google’s goal is to make Google Maps more contextually aware so that it can analyze a driver’s route and offer suggestions automatically. Google wants access to other details of a users life so that they can offer real time traffic data and weather conditions that could affect the user. That would certainly help people who need the information on the fly, but will that run afoul of privacy advocates who are worried that Google is becoming too intrusive? While Google’s motto has always been “do no evil,” but it’s lesser known mission statement is “to organize the world’s information and make it universally accessible and useful.” That’s seems to be what Google Maps is moving towards. It’s made no secret of it’s goal to access every detail of their users lives and use it in various ways to not only turn a profit, but also to provide greater services. And it’s pretty hard to complain when your smartphone is helping you to get around faster and easier. [via BGR] )
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| Looking Forward to a Very Android Experience at CTIA 2011 Posted: 14 Mar 2011 12:13 PM PDT Have a look, if you will, at the tiny sampling of the booty we beheld back at Mobile World Congress 2011 in Barcelona. It was there that we witness the real wave of Android coming forward to meet the world, there we saw one gigantic banner greeting us like a big smile, Androids of all shapes and sizes peeking around corners and growing teeth to chomp our eyes out, everything we could desire! It was a sea of green, indeed, and we’re getting pumped up to do it all over again in a week, this time in Orlando – right here in the USA at CITA 2011!
What CITA is, officially, is the “International Association for the Wireless Telecommunications Industry, Dedicated to Expanding the Wireless Frontier.” Will it be as big as MWC 2011 or CES 2010? Nah. Will it be as exciting? We sure as heck hope so. We’ll again be running around like wild back and forth across this convention and set of meetings to bring you every new piece of gadgetry we can get our hands on – and we plan on finding all the Androids, too. MWC 2011 proved to be a breaking point for the Android world in that not only did it stop being just a technology convention and start being a a “Gotta Catch Em All” party (those pins were amazing!,) it blasted everyone’s bodies with so much Android imagery they had to leave thinking they’d better get on board. We’re completely excited to be onboard this train going straight to the moon, and we’re glad you’re with us, too! Keep your eyes peeled next week starting MONDAY the 21st of March, 2011, for all the CITA 2011 your eyeballs can contain!                        )
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| NTT Docomo to allow unlocking phones via SIM Posted: 14 Mar 2011 12:07 PM PDT One great thing about third tier companies is that often they use out of the box thinking to not only gain market share, but to challenge the conventional wisdom of their industry which is usually holding the market back. Such is the case with Japanese wireless company NCC Docomo, which today announced that after April 1st, any phone bought through their service will be able to be unlocked with a simple switching of a SIM card. Customers will have to pay an additional $38 unlocking fee, but after that, users can swap out SIM cards as much as they want. In addition, NTT Docomo will offer SIM and micro SIM cards for sale for customers who want to use a non-Docomo device on their network.
Users can simply take their device to any Docomo store in Japan and sign a waiver agreeing that some services and features may be disabled when another operator’s SIM cards are used. They pay the $38 (3,150 yen) unlocking fee, and they’re done. NTT Docomo also advises that some phones may not be compatible with the Docomo network and vice versa and users are encouraged to confirm basic compatibility when they visit the Docomo Store. What a great idea. Cellphone users are always trying to move beyond the exclusive 2-year contracts that lock them into a carrier they’d rather not be with in order to get the phone they want. Most just jailbreak or root their phones, but you know what? They really shouldn’t have to, especially if they pay full price for the phone. If more companies stood behind their product and focused on customer service, like NTT Docomo is doing, then maybe more customers would bring their phones to them, rather than lure them with subsidized deals that not only anchor them to a two year contract, but make them pay more for the phone than if they had just bought it off contract. Frankly, we applaud Docomo for making the move! )
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| Xperia Play Thumbs ad gets wierd second chapter Posted: 14 Mar 2011 11:36 AM PDT Sony-Ericsson has released a second chapter in their bizarre ad campaign for the Sony Xperia Play Android phone. The Ad, shows confused victim of a crime telling a police officer in some non-descript Asian country that a girl who he took home from an evening at a local club, severed his thumbs and disappeared. The Cops laugh at the irony and then we see the same Android from the first commercial walking through the streets flexing his new game playing digits. Disturbing? You bet. Dark comedic punch line? Absolutely. But will it sell phones?
The tag line for the Xperia Play commericals is “Android is ready to play.” Meaning that with the Xperia Play’s ability to play Playstation style games with built in game controls, the Android Platform has become a serious gaming platform. Which it is. Not only does the Xperia come with gaming capability, but also has access to up to 50 original Playstation One video games. Sony is also making some titles available through NVidia’s Tegra Zone to expand it’s reach. When chapter one of the ad’s story was broadcast during the SuperBowl, we theorized that the Android’s new thumbs came from some cadaver somewhere and were put on the Android as part of a Frankenstein-esque surgical procedure. With chapter two, we see that the thumbs were unceremoniously donated by some poor guy looking to get lucky with a woman he met in a bar, and that gives the story a dark, but ironic layer. But in today’s MTV machine gun cut story telling style, does this campaign go a long way to pay off a punchline? It rather reminds me of the infamously disasterous “churros” campaign from Microsoft. And yet, I am strangely drawn to it and want to know if there’s more to this dark story. Hopefully, the XPeria Play will be successful enough to warrant seeing more of it.
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