MobileCrunch

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Immersion’s Haptic SDK For Android Now Available Posted: 08 Mar 2011 10:28 AM PST Just a bit shy of a month ago, we told you all about Immersion’s MOTIV platform. For those who skipped class that day, MOTIV is intended to add all sorts of new feedback sensations to applications and operating systems by really making use of a handset’s vibration motor. Touch the button on screen? Vibrate! Listening to super heavy techno? Vibrate to the beat! Firing a machine gun? Vibrate—Vibrate—Vibrate—Vibrate! Done properly, vibration can make a handset seem a bit more exciting than a slab of glass and aluminum otherwise might. This morning, Immersion has launched MOTIV 1.0 for Android developers to tinker with, allowing them to live out their wildest micro-vibrational dreams. In hindsight that last sentence seems sort of dirty, but I’m going to go ahead and leave it. Ready to start vibrating? You can find the new SDK right over here.

Mobile Ad Network Chalkboard Helps Stores Increase Walk-In Traffic Posted: 08 Mar 2011 06:22 AM PST Mobile advertising continues to be a hot topic, with new startups cropping up everywhere lately. And now we have South East Asia- and US-based Chalkboard throwing its hat into the ring, a hyper-local mobile ad network for brick-and-mortar stores that want to increase their walk-in traffic. Chalkboard's goal is to boost the relevance of mobile ads, by bringing promotions to potential customers when they're near the store. The way it works is extremely simple: business owners hoping to drive footfall traffic can let Chalkboard place targeted ads or real-time promotions in mobile apps (developers can integrate ads via a customizable API). Read the rest on TechCrunch.

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